You've changed your approach from being focussed on today to having a direction that targets your goals and objectives. It's easy to come in to work each morning and every staff member seems to have increased energy because they know that they really are contributing. Contributing something of value to your business and exceeeding your customers expectations.

Proftability has soared and those horrible slow times just don't seem to happen any more. By optimising your business you have found better ways to achieve better outcomes and redeployed some staff to focus on making things happen rather than being just back-office team members.

Your marketing has taken on a whole new direction. No longer are you paying for advertising without any real view of how it contributes to your success. Every month you are rolling out new marketing initiatives that are continually

	Increasing customer numbers
	Getting customers to buy more frequently
	Increasing the value of your transactions

Even better, your profit per transaction has increased. You know you're succeeding and your staff know as well because you've happily increased their remuneration.

A wry smile appears on your face when other business managers/owners talk to you about tough times and a slowing economy. You know better you've got a business that has been indelibly changed; you now have a better business by design.